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The best brand design Essex has to offer
Launching a new product or service, or looking to overhaul your business brand? Talk to the experts at twdwds.com for the best brand design Essex has to offer.
“Your brand is the single important investment you can make in your business”.
Steve Forbes, editor-in-chief of Forbes Magazine, famously said: “your brand is the single most important investment you can make in your business”. We couldn’t agree more.
No matter what field of business you are in, your brand defines how you stand out against competitors and how you are perceived by potential customers.
Getting your brand right matters.
Our experienced, creative team turns a brand strategy from an idea into a marketing reality across all printed and digital communications.
That’s why businesses who want to be recognised and remembered come to us.
What is a brand
The concept of a product or company marketing a particular identity has been around for centuries.
Industrialisation and the rapid rise of the global marketplace has led to increased competition among firms, who needed to find a way to differentiate themselves and their wares.
Thus, the ‘brand’ was born: with companies including Levi Strauss and Twinings Tea claiming theirs to be among the oldest trademarked products.
More recently, brand recognition has become synonymous with a company’s reputation. It is used throughout website advertising, marketing materials and creative campaigns, to create loyalty and build trust among customers.
The marketing power of brand identity
When it comes to marketing and communication, having a great brand identity makes it easier for companies to stand out from their competition and be easily recognised by their customers.
There are three different kinds of brands:
Personal branding and marketing
Social media platforms have arguably done more than any other form of technology to increase brand awareness, and not just for businesses.
Ordinary people who shifted from posting on their own website to a platform also found success, marketing other firm’s products.
These powerful influencers now use their personal brands on social media to build relationships and make a living.
Product branding and marketing
Almost every product consumers buy either is a brand or is part of one.
Businesses use these brands in creative marketing campaigns to make a lasting impression on their target audience, aiming to build relationships that encourage repeat purchases from their website.
If you want to create a corporate, personal or product brand for your business that is both impactful and engaging, our graphic design service will make it your firm’s most important and valuable marketing asset.
Corporate branding and marketing
This form of branding is used by businesses to enhance their reputations and differentiate themselves from industry or sector competitors.
A corporate brand reflects the company’s mission, target market, pricing and values.
Building a brand strategy
Creating and building a successful brand strategy doesn’t happen overnight. It takes commitment to develop even the most innovative design vision into a brand strategy that will do the job.
Understanding your business and market
Any company looking to establish its brand must understand its strengths, weaknesses, opportunities and threats.
This SWOT analysis is the first step in the brand creation process, as it allows the firm to clearly design the brand strategy needed to achieve its business aims.
Whether your company is aimed at the mass market or a niche, luxury sector, your brand identity ought to reflect that.
Know your customers
Understanding who your brand is selling to will make it easier to design an identity that will engage that audience.
Carrying out surveys on social media platforms, creating focus groups or holding one-on-one interviews are great ways to identify and understand your ideal customers.
Nail that branding message
The final ingredient in your brand strategy is arguably the most complex. Your company needs to distil elements including what it stands for, what its aims are, and what it is trying to sell, and communicate that in a coherent, relevant way.
This is your brand message.
The creative branding services offered by our design team will ensure it is the beating heart of every aspect of your business, from logo and website design, to print materials and creative email marketing campaigns.
You will have a marketing strategy that puts your brand at the centre of relevant ads, whether for social media platforms or printed communications, aimed firmly at your target audience.
Creating your brand
When you have defined your target audience and established your brand message, you can bring together the different elements to create your brand image.
Logo design and marketing
Think of some of the world’s biggest, most successful brands and what comes to mind? It’s probably their logo: something instantly iconic that everyone remembers (think Apple, Facebook or Nike).
We know branding via impactful logo design is one of the most important elements of brand creation.
Get it right and it will automatically increase brand awareness when integrated into a new website design and promotional materials.
Our services will ensure an existing or new logo not only reflects your business but also instantly conveys your brand image and the right message in every print design.
Communicating your brand’s vision
The creative process behind brand development isn’t limited to the logo. There are other visual elements to consider too.
Your website
Every optimised word and image on your existing or new website must support and enhance your brand message.
Our web design service will ensure it is user friendly, with pages tested robustly so the customer experience is a positive one, encouraging them to tell their friends and visit again.
Printed and email communication
Every business, no matter how niche, needs a marketing strategy to showcase and grow its brand.
Our creative team of designers can help you effectively and consistently communicate your company’s vision in print and digitally.
That includes everything from colour matching your brand colours for a brochure design to maintaining the right tone of voice over a social media and email marketing strategy.
Building your
A solid brand strategy is the backbone of every company, product and service. It enables your company to stand out in the sea of businesses, allowing your target audience to quickly identify your proposition.
Staying true to your brand message, even while being creative, also helps build equity, adding value to your business that goes beyond the products or services it offers clients.
A good first impression
In life, as well as in business, it’s important to make a good first impression. The design of your brand and the message it conveys are more than the voice and personality of your company: they are a promise.
They should be a showcase for your firm’s integrity and principles; a pledge to deliver a quality customer experience, as well as products or services that will enhance someone’s life.
Above all, your brand should aim to develop trust among your consumers and clients, before they have even bought anything from your website.
Credibility and quality
There are many benefits to the development of a creative, cohesive branding strategy.
Because your brand marketing has a central, consistent message, it can also help build credibility for your every business project - potentially increasing equity in your company.
Our team can help you achieve all this and more.
Rebranding your business
Creating a brand from scratch is one thing, but rebranding and marketing an existing company is an altogether different challenge.
There are many reasons why businesses choose to tweak their brands, from shifting markets to an ageing customer base. It can be a scary prospect to take something that has made a lasting impression and shake up the design.
You are in safe hands with us.
Our team of creative designers can advise on all aspects of your marketing project: from a website re design to the development of a new logo and everything in between.
Let us boost your design
Our creative team will help maximise your branding, develop your brand guidelines,and create impactful, engaging marketing experiences that will delight your customers and keep them coming back to your website for more.
Our range of creative services cover everything from bespoke website design and logo design, to web hosting and social media management, so you can focus on what you do best: running a successful business.
Get in touch
If you have questions about any aspect of your web design in Essex or further afield, from optimising a bespoke website to maintaining a WordPress website, we’re all ears!
You can email us at info@tdwds.com, call 01279 354466, or fill in this contact form and we’ll get back to you straight away.